Usability Studies 101: Landmarks Ahead?
A good pragmatic description of encountering navigation problems and how they were solved ...
"NextStage's Joseph Carrabis explains that making sure your website's navigation works is crucial for creating a happy customer experience.
Visitors didn't know where they were -
A client asked for an analysis of their current site, and we noticed something so pervasive that all but two of 60 pages analyzed suffered from the same problem: visitors couldn't easily and quickly figure out where they were on the client's site. The problem was compounded by the following factors:
Visitors were searching for something -
Tests indicated that visitors either knew or remembered that what they were searching for was somewhere on the client's site." continued ... (Via iMedia Connection)
"NextStage's Joseph Carrabis explains that making sure your website's navigation works is crucial for creating a happy customer experience.
Visitors didn't know where they were -
A client asked for an analysis of their current site, and we noticed something so pervasive that all but two of 60 pages analyzed suffered from the same problem: visitors couldn't easily and quickly figure out where they were on the client's site. The problem was compounded by the following factors:
Visitors were searching for something -
Tests indicated that visitors either knew or remembered that what they were searching for was somewhere on the client's site." continued ... (Via iMedia Connection)
Problem Solved.
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