Battling Internet ADD: Ten Tips for Writing for the Web
Tips for writing for the Web ...
"Writing for the Web requires both creativity and discipline. Follow these tips to create more engaging, compelling copy.
Today, people all over the world are talking about one thing: improving usability on the Web. Why should you care? Because your Web site’s ROI depends on it. Diminished attention spans and plummeting patience levels force Web professionals to examine every possible way to retain users. But they often neglect the most important factor, content.
Compelling, engaging content captures your audience. According to Jakob Nielsen and John Morkes research, better writing can enhance your Web site’s usability by 159%. But how do you write well for the Web? Follow these ten commandments.
1. Write for a reason
2. Write for “scanners”
3. Get engaged" continued ... (Via eMediaWire)
"Writing for the Web requires both creativity and discipline. Follow these tips to create more engaging, compelling copy.
Today, people all over the world are talking about one thing: improving usability on the Web. Why should you care? Because your Web site’s ROI depends on it. Diminished attention spans and plummeting patience levels force Web professionals to examine every possible way to retain users. But they often neglect the most important factor, content.
Compelling, engaging content captures your audience. According to Jakob Nielsen and John Morkes research, better writing can enhance your Web site’s usability by 159%. But how do you write well for the Web? Follow these ten commandments.
1. Write for a reason
2. Write for “scanners”
3. Get engaged" continued ... (Via eMediaWire)
Writing for the Web.
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