Building for Usability
"The usability of an organization's Web site has a major impact on the organization's success or failure. If your site is difficult to use, an online payment process is confusing, or users can't find the information they need, visitors will go elsewhere and will associate their bad experience with your company's brand. How can you make your site easy to use? Make usability testing an ongoing part of the site planning and development processes.
Typically, usability testing is conducted at the end of the development process by a team of specialists. Test subjects are observed, results are analyzed, and site features are adjusted accordingly. Testing close to the end of the project lifecycle carries some limitations, however. For one, there may not be enough time left to make changes. Second, usability begins with the architecture, not with the interface. By the time the interface is tested, some things aren't easily fixed. Usability issues may arise not from page layout, but from technologies used to build the site or from the underlying front-end or back-end architecture of the site. These issues can't be fixed by moving a graphic element around a page, and may require a costly rebuild of at least part of the system.
To achieve maximum usability in the initial site prototype, it's necessary to design for usability throughout the site lifecycle, with all functional team members contributing to the usability of the project." continued ... (Via Advisor)

Usability Lifecycle.













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