Crap Circles
"Gardiner Morse has written an article challenging the over-use of circular diagrams by vendors and consulting firms. To quote:
"The circle below, from a global accounting firm's Web site, is used to illustrate the company's consulting services for owner-managed businesses. It shows the business life cycle "maturity phase" leading, inexplicably, into the "conception/ start-up phase." This company's clients should ask whether they really want to be guided in circles. (To be fair, the shortcomings of this example and those that follow are exaggerated by lack of narration; someone with a laser pointer could probably explain what the diagrams should show, even if they don’t.)" continued ... (Via Column Two)

Circular Diagram.













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