Customer Experience Management vs. User Experence (Part III)
The distinction between Customer Experience Management and User Experience ...
"Continuing the posts on defining Customer Experience Management (CEM)… A number of consultancies and agencies equate CEM with User Experience. In our previous article, we outlined the five disciplines of CEM.
User Experience, or “Usability” is focused on the interface discipline of CEM. It is used primarily in reference to the analysis, design and/or development of human-to-technology interfaces. Some examples of this include:
- Visual, navigation & informational web design
- Interactive apps. w/ decision trees (e.g. register, search)
- Easy-to-use interfaces for complex technical systems
- Product designs for devices (wireless, PDA, IPOD)
- Information & visual design within devices (game, DVR, computer)
User Experience is an importantpart of CEM, but like Experiential Marketing, it’s a part of a much larger whole. User Experience architects center their focus creating functional, intuitive interfaces (online or systems applications and technological devices) that enable customer interaction and transaction. CEM practitioners focus on the comprehensive interaction of customers in both online and offline channels." continued ... (Via Live Path)
"Continuing the posts on defining Customer Experience Management (CEM)… A number of consultancies and agencies equate CEM with User Experience. In our previous article, we outlined the five disciplines of CEM.
User Experience, or “Usability” is focused on the interface discipline of CEM. It is used primarily in reference to the analysis, design and/or development of human-to-technology interfaces. Some examples of this include:
- Visual, navigation & informational web design
- Interactive apps. w/ decision trees (e.g. register, search)
- Easy-to-use interfaces for complex technical systems
- Product designs for devices (wireless, PDA, IPOD)
- Information & visual design within devices (game, DVR, computer)
User Experience is an importantpart of CEM, but like Experiential Marketing, it’s a part of a much larger whole. User Experience architects center their focus creating functional, intuitive interfaces (online or systems applications and technological devices) that enable customer interaction and transaction. CEM practitioners focus on the comprehensive interaction of customers in both online and offline channels." continued ... (Via Live Path)
Customer Experience Management.
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