Data—The Essence of a Digital Lifestyle
"I’ve been thinking a lot about metadata recently, but not from the standpoint of XML or programming or helping to organize and index data. My interest is in the future of content ownership, delivery, and value. I see a future for media that looks very different from the media of today. The germ of this idea actually came from my experiences with online movie rentals.
“Netflix has essentially got me. Why? … They’ve got my personal data, my history, my preferences, and my viewing plans for the future. … The value and differentiation is in the ownership of my personal data.”
“The killer digital applications of the future will gather, use, and leverage people’s data to satisfy needs that they don’t even realize they have." continued ... (Via UXmatters)

Netflix.











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