Edification and Commutation: Canons for Experience Design
Experience design defined as requiring edification ...
"I observed last week that brand focus limits the effectiveness and to some extent denigrates the potential power of experience design. Experience design isn’t just about making things work better or more memorable, for the purpose of making sales. The design of “user experience” and “customer experience” may be the Next Big Things in marketing, but like the design of milk cartons or tennis shoes, they’re more about engineering than experience.
Jim Hendrix had it right. We aren’t users or buyers of experience (though we can impose a price for the opportunity to have an experience, the exchange of cash being its own petty experience). We are, as Dictionary.com puts it, “experiencers.” We personally participate in creating experience. To be human we must experience the world within collective and personal frameworks: our cultural traditions and our individual intellects, emotions, and spiritual selves.
Canons are rules that define a profession's ethics and by extension, the practice of the profession itself. I propose two canons for experience designers, motivations more profound than moving goods, selling politicians, or hyping destination resorts: experience design must edify and it must commutate." continued ... (Via Total Experience)
"I observed last week that brand focus limits the effectiveness and to some extent denigrates the potential power of experience design. Experience design isn’t just about making things work better or more memorable, for the purpose of making sales. The design of “user experience” and “customer experience” may be the Next Big Things in marketing, but like the design of milk cartons or tennis shoes, they’re more about engineering than experience.
Jim Hendrix had it right. We aren’t users or buyers of experience (though we can impose a price for the opportunity to have an experience, the exchange of cash being its own petty experience). We are, as Dictionary.com puts it, “experiencers.” We personally participate in creating experience. To be human we must experience the world within collective and personal frameworks: our cultural traditions and our individual intellects, emotions, and spiritual selves.
Canons are rules that define a profession's ethics and by extension, the practice of the profession itself. I propose two canons for experience designers, motivations more profound than moving goods, selling politicians, or hyping destination resorts: experience design must edify and it must commutate." continued ... (Via Total Experience)
Edification.
0 Comments:
Post a Comment
<< Home