The Enterprise User Experience - Bridging the IT/Marketing Divide
GUI vs. UX ...
"At one time, the concept of the Graphic User Interface (GUI) held great promise in connecting marketing to technology, and there was much talk of the importance of user friendliness. Yet over time, the term GUI lost its meaning, devolving to technological window dressing—just an aesthetic veneer without much substance. Somehow, the user at the center of this concept began to vanish from the picture, in favor the graphics and the interface.
Thankfully, the ideas and practices of enterprise UX design are gaining mindshare, succeeding where the GUI paradigm failed, and creating a shared tech-marketing domain. Companies are beginning to realize that UX professionals bring positive solutions to the table. Today, we see savvy technologists and marketers starting to embrace the enterprise UX concept because both camps stand to gain much in doing so.
User experience is a deliberately broader concept than GUI. It may take some time for it to fully penetrate the product design and development world. But it’s the right term to help create an approach to product design and development that incorporates the way people really perceive design, use products, and make decisions." continued ... (Via UXmatters)
"At one time, the concept of the Graphic User Interface (GUI) held great promise in connecting marketing to technology, and there was much talk of the importance of user friendliness. Yet over time, the term GUI lost its meaning, devolving to technological window dressing—just an aesthetic veneer without much substance. Somehow, the user at the center of this concept began to vanish from the picture, in favor the graphics and the interface.
Thankfully, the ideas and practices of enterprise UX design are gaining mindshare, succeeding where the GUI paradigm failed, and creating a shared tech-marketing domain. Companies are beginning to realize that UX professionals bring positive solutions to the table. Today, we see savvy technologists and marketers starting to embrace the enterprise UX concept because both camps stand to gain much in doing so.
User experience is a deliberately broader concept than GUI. It may take some time for it to fully penetrate the product design and development world. But it’s the right term to help create an approach to product design and development that incorporates the way people really perceive design, use products, and make decisions." continued ... (Via UXmatters)
It's the UX not the GUI.
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