Enticing Users with Content

Using content to attract users ...

"Our researchers have been spending a lot of time looking at how designs can best entice users with their content. Specifically, how can design teams get users to pay attention to their site’s valuable information when that content isn’t necessarily what the users are seeking?

As we’ve tested sites to see what strategies designs use to entice users with content, we weren’t surprised that the sites frequently feature advertisements and promotions for important content on the home page. The rationale for this design choice is clear. For users, the home page is the entry point for the site, so it makes sense to include content to entice them right away.

Users encounter featured content on the home page all the time. For example, users who visit the Citizens Bank site, see an advertisement for home equity credit prominently on their home page. This one advertisement alone takes up approximately 50% of the real estate on the page."   continued ...   (Via UIE Brain Sparks)

Citizens Bank Website.