Guidelines to Improve Usability
"How you write and design your links is crucial to your visitors clicking them or not. Write them badly and they leave, write them well and they stay.
Who knows, they might even do exactly what you created your site for. Following are 7 guidelines how links should be written to improve the usability of your site.
Do it consistently
Don't mislead the visitor
Show used links
Match the destination with the link
Embedded links used to their full advantage
How to link to files
Mark the external links" continued ... (Via WebProNews)

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