Is Beauty the new usability attribute?
"If you're a human factors/usability practitioner like me, you were probably "raised" on the core attributes of usability:
- effectiveness
- efficiency
- ease of learning
- memorability
- error handling
- aesthetic satisfaction
And if you're like me, you may have treated that last one – aesthetics – as somewhat of an afterthought, covered quickly with a few preference-oriented, rating-scale questions, or dismissed with a comment like, "We'll get to the visual design later. First let’s focus on how it works."
There is a lot of talk about beauty in the HCI community (e.g., Norman 2004). However, research tying aesthetics to design is still rather new. (e.g., Kurosu and Kashimura, 1995; Lavie and Tractinsky, 1997; Tractinsky, Katz and Ikar, 2000; Wilson, 2002). These studies demonstrate the "what is beautiful is good" stereotype. That is, they show that the beauty of a product can influence the users' overall impression or general user satisfaction of the product. Think iPod. But how do you measure that?" continued ... (Via HFI)

Representing an abstract emotional response.











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