A myriad of ways to make users sign-in
"It’s amazing how many different ways web sites handle sign-in pages. The messaging of the interface, whether or not to sign up for an account, and the HTML elements used are just some of the details that change drastically from site to site. Just recently I was doing an interface review to see what the state of the art was, and I was simply boggled by the different approaches I saw.
I’m interested in how this plays with users. Do they want to sign up for a new business service, or do they want to simply check out this one time? While we haven’t tested this Yahoo feature specifically, our experience testing checkouts has suggested that people often shy away from “fringe benefits” like this, especially if those benefits are not explained fully. (and much moreso if they have a choice not to)" continued ... (Via UIE Brain Sparks)

Amazon Sign-In.











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