Personas, Goals, and Emotional Design
A nice expansion on Don Norman's "Emotional Design" ...
"When Don Norman’s most recent book, Emotional Design, hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers.
Using personas, goals, and scenarios provides one potential key to unlocking the power of visceral, behavioral, and reflective design, and bringing them together into a harmonious whole. While some of our best designers seem to understand and act upon the interrelationships between these aspects of design almost intuitively, consciously designing for all levels of human cognition and emotion offers tremendous potential for creating more satisfying and delightful user experiences." continued ... (Via UXmatters)
"When Don Norman’s most recent book, Emotional Design, hit the shelves in early 2004, it sent a ripple through the user experience world. Norman introduced the idea that product design should address three different levels of cognitive and emotional processing: visceral, behavioral, and reflective. This idea seemed like old news to some and a revelation to others in the UX community. In either case, Norman’s ideas, based on years of cognitive research, provide an articulated structure for modeling user responses to product and brand and a rational context for many intuitions long held by professional designers.
Using personas, goals, and scenarios provides one potential key to unlocking the power of visceral, behavioral, and reflective design, and bringing them together into a harmonious whole. While some of our best designers seem to understand and act upon the interrelationships between these aspects of design almost intuitively, consciously designing for all levels of human cognition and emotion offers tremendous potential for creating more satisfying and delightful user experiences." continued ... (Via UXmatters)
Emotional Design: Why We Love (Or Hate) Everyday Things
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