Planning for User Research Success
An article about the need for planning to ensure a successful user research project ...
"Planning is crucial if you want your user research efforts to be effective. You need to think about what information you need to gather, and why, before embarking on any research. Good planning, well communicated to the client or project, and followed by careful implementation will ensure your research is effective.
When conducting user research activities such as Usability Testing, Interviews and Site Visits, it's important to think about the information you want to gather and why. Sometimes we see organizations undertaking research activities – with the best of intentions – that yield data that is insufficiently detailed, mis-focused, or not timely. For example, they may rush into conducting usability testing of an interface with readily identifiable flaws (such as inconsistent navigation or terminology) that could have been addressed prior to testing.
A useful way to begin planning is to answer a set of questions. Not only do they help you choose the appropriate research activities, but they also help you to actually produce a Research Plan that can then be agreed and signed off with your client or project." continued ... (Via Apogee)
"Planning is crucial if you want your user research efforts to be effective. You need to think about what information you need to gather, and why, before embarking on any research. Good planning, well communicated to the client or project, and followed by careful implementation will ensure your research is effective.
When conducting user research activities such as Usability Testing, Interviews and Site Visits, it's important to think about the information you want to gather and why. Sometimes we see organizations undertaking research activities – with the best of intentions – that yield data that is insufficiently detailed, mis-focused, or not timely. For example, they may rush into conducting usability testing of an interface with readily identifiable flaws (such as inconsistent navigation or terminology) that could have been addressed prior to testing.
A useful way to begin planning is to answer a set of questions. Not only do they help you choose the appropriate research activities, but they also help you to actually produce a Research Plan that can then be agreed and signed off with your client or project." continued ... (Via Apogee)
Planning for Research.
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