Putting Perfect Participants in Every Session
How to place participants in a usability study ...
"When putting together a design study, whether it is usability testing, field research, or focus group activity, it turns out that the most critical activity is recruiting the right participants.
Over the past few years, we’ve interviewed several dozen user experience professionals, looking at the practices they use to conduct their research. As we dissected every activity involved in producing a successful study, we came to the conclusion that recruiting participants is the lynchpin that holds the study together.
If you recruit an inappropriate participant, there is very little you can do with task design, session facilitating, or data analysis that will turn the results into something useful. Yet, if you get an ideal participant, you can compensate for practically any amount of poor task design, facilitation, or analysis and still see valuable findings that will improve your design." continued ... (Via OK/Cancel)
"When putting together a design study, whether it is usability testing, field research, or focus group activity, it turns out that the most critical activity is recruiting the right participants.
Over the past few years, we’ve interviewed several dozen user experience professionals, looking at the practices they use to conduct their research. As we dissected every activity involved in producing a successful study, we came to the conclusion that recruiting participants is the lynchpin that holds the study together.
If you recruit an inappropriate participant, there is very little you can do with task design, session facilitating, or data analysis that will turn the results into something useful. Yet, if you get an ideal participant, you can compensate for practically any amount of poor task design, facilitation, or analysis and still see valuable findings that will improve your design." continued ... (Via OK/Cancel)
Usability Participants.
0 Comments:
Post a Comment
<< Home