Solid Vision: A Critical Element to UX Design
The importance of a vision in UX design ...
"As we continue our research into what separates those organizations successful at user experience design from those that struggle, we’ve found that a critical element lacking in the struggling organizations is vision.
A vision is a unified understanding of the direction the organization is going with their design efforts. It can manifest itself in many ways, from stories to vision documents to videos. (The most famous of which is Apple’s 1987 Knowledge Navigator, which came out in the days before portable and network computing was a reality. See Jon Udell’s nice writeup of it.) These manifestations are important, but not as important as the vision itself. It doesn’t matter what’s in the video if it’s not a coherent direction for the group.
A vision is basically a stick in the sand, a long ways away. Some visions we’ve seen only go out 6 months. Others go out 10 years. It seems it doesn’t matter. (Shorter time frames just mean you spend a lot more time updating the vision, but that could be necessary if you’re in a very reactive marketplace.)" continued ... (Via UIE Brain Sparks)
"As we continue our research into what separates those organizations successful at user experience design from those that struggle, we’ve found that a critical element lacking in the struggling organizations is vision.
A vision is a unified understanding of the direction the organization is going with their design efforts. It can manifest itself in many ways, from stories to vision documents to videos. (The most famous of which is Apple’s 1987 Knowledge Navigator, which came out in the days before portable and network computing was a reality. See Jon Udell’s nice writeup of it.) These manifestations are important, but not as important as the vision itself. It doesn’t matter what’s in the video if it’s not a coherent direction for the group.
A vision is basically a stick in the sand, a long ways away. Some visions we’ve seen only go out 6 months. Others go out 10 years. It seems it doesn’t matter. (Shorter time frames just mean you spend a lot more time updating the vision, but that could be necessary if you’re in a very reactive marketplace.)" continued ... (Via UIE Brain Sparks)
Apple's Knowledge Navigator.
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