Why People Don't Read Online and What to do About It
Why people don't read online and what to do about it ...
"We really mean it. People don't read online. Unless you lead them to do so.
Here at Interactive Media Associates, we find ourselves repeating this fact many times during early planning and design sessions with our Web site clients. The reality of the situation hasn't changed much since the dawn of the online medium, when early research suggested that people were uncomfortable reading online. The fact that you can't curl up with screen device has something to do with it. The flicker of the monitor (improved since the early days, but still taxing on the eyes) is also a factor. (Usability guru Jakob Nielson recently updated one of his columns on why people scan rather than read on screen by reporting that Microsoft's Cleartype technology improves screen legibility by 5%, which, Nielson says, is still not as good as reading on paper.)" continued ... (Via ACM Ubiquity)
"We really mean it. People don't read online. Unless you lead them to do so.
Here at Interactive Media Associates, we find ourselves repeating this fact many times during early planning and design sessions with our Web site clients. The reality of the situation hasn't changed much since the dawn of the online medium, when early research suggested that people were uncomfortable reading online. The fact that you can't curl up with screen device has something to do with it. The flicker of the monitor (improved since the early days, but still taxing on the eyes) is also a factor. (Usability guru Jakob Nielson recently updated one of his columns on why people scan rather than read on screen by reporting that Microsoft's Cleartype technology improves screen legibility by 5%, which, Nielson says, is still not as good as reading on paper.)" continued ... (Via ACM Ubiquity)
Assisting reading with Cleartype.
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