Why People Matter
"Saying that people are the focus of user experience is stating the obvious, but when we are deeply engaged in our own work as user experience designers, it can be difficult to constantly remember to keep people at the center of design. For most of us, it’s hard not to get caught up in the skills and techniques that the technologies we work with require and even harder not to want to use technology to solve problems. But as user experience designers, we need to keep our eye on people. Unless you are working on a participatory design project, your users are at least one step away and out of sight can easily become out of mind.
In this column, I’ll explore how people and technology fit together and how this intersection succeeds or fails. When the fit is bad, it is often because products—and their designers—have failed either to
- anticipate and design for the complexity of users’ tasks
- understand the range of differences in people who will use a product" continued ... (Via UXmatters)

Designing for Real People.











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