The difficulty of being easy
Making it easy is hard to do ...
"There is a joke among engineers that a lot of high-tech companies go broke because their customers are too stupid to use the gizmo they're selling. That may be funny to engineers, but it's no laughing matter for millions of American consumers.
When is the last time a house sitter or baby sitter came to your home and you spent 20 minutes trying to explain to them how to use the TV and DVD player? Or how about this scenario: You fly off to a vacation, renting a car at the airport. After you get going, you spend the rest of the afternoon trying to figure out how to turn on the windshield wipers, or the lights, or the air/conditioner.
The problem is that geeks design gadgets and normal people struggle to make them work. Too many gadgets are counter-intuitive. Why, for example, would you have to hit the “start” button to turn off a Windows XP computer? Or why, on many cell phones, do you push the “end” button to turn the darn thing on?
A Xerox engineer explained at least part of the problem when he said, “It's really hard to be easy." continued ... (Via LompocRecord)
"There is a joke among engineers that a lot of high-tech companies go broke because their customers are too stupid to use the gizmo they're selling. That may be funny to engineers, but it's no laughing matter for millions of American consumers.
When is the last time a house sitter or baby sitter came to your home and you spent 20 minutes trying to explain to them how to use the TV and DVD player? Or how about this scenario: You fly off to a vacation, renting a car at the airport. After you get going, you spend the rest of the afternoon trying to figure out how to turn on the windshield wipers, or the lights, or the air/conditioner.
The problem is that geeks design gadgets and normal people struggle to make them work. Too many gadgets are counter-intuitive. Why, for example, would you have to hit the “start” button to turn off a Windows XP computer? Or why, on many cell phones, do you push the “end” button to turn the darn thing on?
A Xerox engineer explained at least part of the problem when he said, “It's really hard to be easy." continued ... (Via LompocRecord)
Making It Easy.
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