Gap backwards

Placing the emphasis on the experience ...

"What’s wrong with this message from the Gap? According to Power to the People at A List Apart, the emphasis is off.

They’re saying the right things, only they’ve got them backwards. “Latest technologies”, “innovative tools,” and “new features” are pretty much meaningless if the “shopping experience” isn’t better. Now, I don’t want to pick on Gap, but this illustrates (rather well) the point I’m trying to make: Put the people first, then devise simple solutions - the experience is what matters."   continued ...   (Via Signal vs. Noise)

Gap Message.