Introduction to Eyetracking: Seeing Through Your Users' Eyes
The first in a series about eyetracking and usability testing ...
"This article is the first in a series of articles on eyetracking that will appear in UXmatters. Over the coming months, I’ll use eyetracking to evaluate a lot of world-renowned user interfaces—including Web sites like Amazon.com®, Google™ News, and eBay®; Rich Internet Applications (RIAs); and desktop applications—and analyze quantitative eyetracking data to provide best practices for designing user interface elements like navigation systems, menus, and forms, and for effective ad placement.
For some time, usability professionals have evangelized the term discount usability testing. Discount usability testing was a product of the early years of the Internet. Its techniques promised to provide a simple, fast, and relatively economical way of conducting usability studies and improving users’ experience of the Web and other software user interfaces. However, such studies are mainly qualitative and subjective. The data reflect users’ conscious thoughts and feelings as well as the observers’ impressions. Some think this is the best, even the only method of conducting usability studies, but there are other—in some situations, perhaps better—ways of evaluating user interactions. Eyetracking offers unique benefits and provides a practical alternative to conventional discount usability testing." continued ... (Via UXmatters)
"This article is the first in a series of articles on eyetracking that will appear in UXmatters. Over the coming months, I’ll use eyetracking to evaluate a lot of world-renowned user interfaces—including Web sites like Amazon.com®, Google™ News, and eBay®; Rich Internet Applications (RIAs); and desktop applications—and analyze quantitative eyetracking data to provide best practices for designing user interface elements like navigation systems, menus, and forms, and for effective ad placement.
For some time, usability professionals have evangelized the term discount usability testing. Discount usability testing was a product of the early years of the Internet. Its techniques promised to provide a simple, fast, and relatively economical way of conducting usability studies and improving users’ experience of the Web and other software user interfaces. However, such studies are mainly qualitative and subjective. The data reflect users’ conscious thoughts and feelings as well as the observers’ impressions. Some think this is the best, even the only method of conducting usability studies, but there are other—in some situations, perhaps better—ways of evaluating user interactions. Eyetracking offers unique benefits and provides a practical alternative to conventional discount usability testing." continued ... (Via UXmatters)
Eyetracing in operation.
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