MIPs are Next
More about information-rich versus content-rich navigation ...
NextStage's CRO suggests leveraging your visitors' curiosity with "MIPs" or "MORPs" in the site navigation to drive traffic.
We began a series of columns on navigation aides in the last column, What Comes Next?, all of which are based on the concepts of landmarks and visitor-designed navigation. In that last column we offered a tool for guiding visitors through websites based on information gathered from the website log files. We're going to continue that discussion, this time describing a navigational aide that works best for information-rich, not necessarily content-rich, sites." continued ... (Via iMedia Connection)
NextStage's CRO suggests leveraging your visitors' curiosity with "MIPs" or "MORPs" in the site navigation to drive traffic.
We began a series of columns on navigation aides in the last column, What Comes Next?, all of which are based on the concepts of landmarks and visitor-designed navigation. In that last column we offered a tool for guiding visitors through websites based on information gathered from the website log files. We're going to continue that discussion, this time describing a navigational aide that works best for information-rich, not necessarily content-rich, sites." continued ... (Via iMedia Connection)
Most Interesting Pages (MIPS) Navigation.
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