The Quantum Mechanics of Users
"People have commented that "creating passionate users" means nothing more than "listening to users like we always have--DUH!" But if it were that simple, we'd all be producing--and using--products and services that people love. That meet real needs. That fulfill real desires. That help people kick-ass.
How, then, to explain the Grand Canyon-sized gap between what users really want and what we so often produce as a direct result of our sincere listening? Maybe the physics is wrong...
Light can behave as a wave, until you ask it to explain how it got from point A to point B, in which case it can behave as a particle. In other words, asking light to explain itself can change the very nature of how we perceive it. And this notion that sometimes "observing an event changes the event" comes up in many areas of quantum physics." continued ... (Via Creating Passionate Users)

Determining User Priorities.













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