The Shock of the New: Designing for the Post-Consumer (Part 2 of 2)
The future role of social practices in design ...
"Last week, as I was chatting enthusiastically about a new style to my (very cool) hairdresser Amanda, she pulled out a Blackberry to retrieve an email from her tattoo artist in New Haven. Somewhat taken aback, I asked her about her new accessory. She wryly answered: “I’m a businesswoman.”
On one level, I’m not surprised that Amanda has a Blackberry. She is successful, and certainly Blackberry functionality is useful for a busy stylist. Dressed in her Tokyo-Goth street-couture, it surprised me that Amanda seemed so much cooler and more interesting than my conception of the typical Blackberry user.
We’re socialized to recognize products as signs of particular character attributes. Cultural critics hypothesize that consumers acquire particular products to project the attributes associated with those products—in this case of the Blackberry, social importance and business cachet. A product like a Blackberry (or a Louis Vuitton bag, or a Hummer, or any number of such markers) signals social status by proxy." continued ... (Via frog Design Mind)
"Last week, as I was chatting enthusiastically about a new style to my (very cool) hairdresser Amanda, she pulled out a Blackberry to retrieve an email from her tattoo artist in New Haven. Somewhat taken aback, I asked her about her new accessory. She wryly answered: “I’m a businesswoman.”
On one level, I’m not surprised that Amanda has a Blackberry. She is successful, and certainly Blackberry functionality is useful for a busy stylist. Dressed in her Tokyo-Goth street-couture, it surprised me that Amanda seemed so much cooler and more interesting than my conception of the typical Blackberry user.
We’re socialized to recognize products as signs of particular character attributes. Cultural critics hypothesize that consumers acquire particular products to project the attributes associated with those products—in this case of the Blackberry, social importance and business cachet. A product like a Blackberry (or a Louis Vuitton bag, or a Hummer, or any number of such markers) signals social status by proxy." continued ... (Via frog Design Mind)
Mod gadgit for social recognition.
0 Comments:
Post a Comment
<< Home