Talking-Head Video Is Boring Online
Talking head does not work for computer videos ...
"Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing.
As broadband connectivity has grown, websites have increased their use of video clips. Unfortunately, many of these videos are produced for television broadcast and are thus unsuitable for the online environment.
In 1997, I wrote an analysis of TV vs. computers that still holds: broadcast TV is a medium for relaxation, where the "user" sits back and becomes immersed in whatever the program directors decided to air. In fact, TV users are usually called "viewers," emphasizing their passive mode of engagement. In contrast, computer users sit forward and drive their own experience through a continuous set of choices and clicks.
Because of this fundamental difference in user experience, broadcast video feels boring on the Web. There's nothing to do, no choices, no user control." continued ... (Via Alertbox)
"Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing.
As broadband connectivity has grown, websites have increased their use of video clips. Unfortunately, many of these videos are produced for television broadcast and are thus unsuitable for the online environment.
In 1997, I wrote an analysis of TV vs. computers that still holds: broadcast TV is a medium for relaxation, where the "user" sits back and becomes immersed in whatever the program directors decided to air. In fact, TV users are usually called "viewers," emphasizing their passive mode of engagement. In contrast, computer users sit forward and drive their own experience through a continuous set of choices and clicks.
Because of this fundamental difference in user experience, broadcast video feels boring on the Web. There's nothing to do, no choices, no user control." continued ... (Via Alertbox)
Eyetracking of talking head video.
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