Web Usability: Why Do We Overlook the Obvious
The importance of usability to retail sites ...
"As the holiday season grows closer, and my shopping intensifies, I can't help but notice how many online retailers don't seem to be paying attention to the usability of their sites.
With the time, money and effort put in to establishing yourself in the online marketplace, it doesn't make any sense to drive customers away from your site. Whether it is poor design, confusing navigation or any of the other annoyances that can drive potential customers away; not focusing on the user's experience within your site is going to cost money and undermine your overall marketing efforts.
There are a number of things an Internet retailer can do to increase their presence in the search engines. Accomplishing this should in turn increase the traffic to the site, which in turn should increase conversions. When this increase in traffic does not correlate with an increase in sales, one reason could be usability." continued ... (Via )
"As the holiday season grows closer, and my shopping intensifies, I can't help but notice how many online retailers don't seem to be paying attention to the usability of their sites.
With the time, money and effort put in to establishing yourself in the online marketplace, it doesn't make any sense to drive customers away from your site. Whether it is poor design, confusing navigation or any of the other annoyances that can drive potential customers away; not focusing on the user's experience within your site is going to cost money and undermine your overall marketing efforts.
There are a number of things an Internet retailer can do to increase their presence in the search engines. Accomplishing this should in turn increase the traffic to the site, which in turn should increase conversions. When this increase in traffic does not correlate with an increase in sales, one reason could be usability." continued ... (Via )
Amazon.
1 Comments:
I totally agree with you! I can't tell you how many times I have been shopping online and was directed to a website and didn't think it was very credible because of the way it looked. The look of your website can make or break it!!
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