Google to launch its own PC
Customer experience does not mean more bells and whistles ...
"According to the Register, Google is planning to provide an own-brand Windows-less PC and sell the low-cost system through a partnership with retail giant Wal-Mart. The machine and/or the sales deal could be announced as early as this coming Friday.
Crucially, the rig is said to be based on Google's own operating system - most likely Linux in Google clothing - rather than Windows.
Although this has been tried before, writes Karl Long in Customer Experience Strategy, "the difference is Customer Experience… Google has proven it can develop world class, easy to use software, search, email, maps, shopping, oh and it’s figured out how to provide the software free and supported through unobtrusive, profitable, advertising."
"Everyone may role there eyes when I say google is successful because they provide the best Customer Experience, and that’s because many people think Customer Experience means bells and whistles, or features etc. No Customer Experience is the balance between business goals and customer needs. It is understanding that customer needs is not a static point in time, but a gradient, a relationship curve with increasing trust, engagement, promise and reward. Google with it’s perpetual beta software and “invite only” strategies, where not thinly veiled attempts at “viral” marketing, they were genuine attempts to test and refine they’re software, which probably cost them a tonne of money initially, and would have been a tough sell at other companies." continued ... (Via Putting people first)
"According to the Register, Google is planning to provide an own-brand Windows-less PC and sell the low-cost system through a partnership with retail giant Wal-Mart. The machine and/or the sales deal could be announced as early as this coming Friday.
Crucially, the rig is said to be based on Google's own operating system - most likely Linux in Google clothing - rather than Windows.
Although this has been tried before, writes Karl Long in Customer Experience Strategy, "the difference is Customer Experience… Google has proven it can develop world class, easy to use software, search, email, maps, shopping, oh and it’s figured out how to provide the software free and supported through unobtrusive, profitable, advertising."
"Everyone may role there eyes when I say google is successful because they provide the best Customer Experience, and that’s because many people think Customer Experience means bells and whistles, or features etc. No Customer Experience is the balance between business goals and customer needs. It is understanding that customer needs is not a static point in time, but a gradient, a relationship curve with increasing trust, engagement, promise and reward. Google with it’s perpetual beta software and “invite only” strategies, where not thinly veiled attempts at “viral” marketing, they were genuine attempts to test and refine they’re software, which probably cost them a tonne of money initially, and would have been a tough sell at other companies." continued ... (Via Putting people first)
Google PC.
1 Comments:
The original source of this *speculation* is the LA Times and I'd just like to quote some of the introduction to their article:
"Here are some predictions for the media industry for 2006, based on interviews with industry analysts, executives and investors, along with a little intuition."
This was simply another bunch of analysts making predictions for 2006 and I suspect it has little basis whatsoever. I'd really love this to be true but I severely doubt it is. It would be a bold move, but I just don't think it's Google's style.
This has been blown out of all proportion.
tola ^/.
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