Web applications: Mind your audience
Starting by asking if the UI is adequate to my visitors ...
"One of the most important characteristics of a user-centered web application is the target audience - who the application speaks to and who it serves. It is then strange, or illogical, that some companies still look at web-applications as one-size-fits-all when it comes to the site’s presentation and language.
Like you wouldn’t dress as a clown on a board meeting, your web app shouldn’t talk business when it means fun either. This is, even if a logical thing if you think about it, a big problem for most web-applications out there. This is mostly explained by the fact that many of the companies putting out web apps have a business layer attached to them that doesn’t dictate but inspires the global “stance” of the application.
It’s easier when you start out well." continued ... (Via WeBreakStuff)
"One of the most important characteristics of a user-centered web application is the target audience - who the application speaks to and who it serves. It is then strange, or illogical, that some companies still look at web-applications as one-size-fits-all when it comes to the site’s presentation and language.
Like you wouldn’t dress as a clown on a board meeting, your web app shouldn’t talk business when it means fun either. This is, even if a logical thing if you think about it, a big problem for most web-applications out there. This is mostly explained by the fact that many of the companies putting out web apps have a business layer attached to them that doesn’t dictate but inspires the global “stance” of the application.
It’s easier when you start out well." continued ... (Via WeBreakStuff)
Audience Analysis.
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