Competitive Analysis: Understanding the Market Context

Looking at the information architecture context circle differently...

"Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists.

Rosenfeld and Morville’s Three Circles of Information Architecture diagram offers a visual representation of these overlapping areas, although I propose a slightly different view. " continued ... (Via Boxes and Arrows)

Relationship of context to content and users