Make it Ugly
A good article about the aethetics of the website...
"Many sites with a poor visual presentation remain popular on the merits of their content alone. But does their audience enjoy bumping through the site’s awkward graphics and hard to read labels? No, but the personality of the content (it could be high quality, funny, worthwhile, and more) makes the rest bearable. Would their audience be happier if the personality of the presentation matched the personality of the content? Of course. They like the content, don’t they? Such a site would be well served to improve their presentation. Not only would it enrich their current customers’ experience, but a presentation that reflects the site’s content would tell the site’s story to newcomers as well. Hey, we have quality content, come take a look." continued ... (Via Functioning Form)
"Many sites with a poor visual presentation remain popular on the merits of their content alone. But does their audience enjoy bumping through the site’s awkward graphics and hard to read labels? No, but the personality of the content (it could be high quality, funny, worthwhile, and more) makes the rest bearable. Would their audience be happier if the personality of the presentation matched the personality of the content? Of course. They like the content, don’t they? Such a site would be well served to improve their presentation. Not only would it enrich their current customers’ experience, but a presentation that reflects the site’s content would tell the site’s story to newcomers as well. Hey, we have quality content, come take a look." continued ... (Via Functioning Form)
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