Reducing guilt is the killer app

How to make successfull products...

"Formula for success:
1) Take something people are typically made to feel guilty about.
2) Let them off the hook.

Can't balance your checkbook? You're irresponsible.

Trying to rent an apartment when you have pets? You'd have better luck as an ex-con with no dogs.

Can't stay organized? Your online and real-world inboxes aren't empty at the end of each day? [puts fingers in the shape of an "L" on forehead]"   continued ...   (Via Creating Passionate Users)