User Enchantment...

An article about user experience...

"The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project. Even a spreadsheet has the potential to be as engaging as a game.

Until the interface comes crashing into your virtual world, throwing you back to the real one. That intense feeling of being engaged--the flow state--is interrupted. The spell is broken."   continued ...   (Via Creating Passionate Users)

Enchant your users