User Experience: What? So what? Now what?
"In the most recent issue of UPA's User Experience magazine (Volume 5, Number 1), editor Aaron Marcus talks about user experience as a phrase that is catching on.
Key objectives always seem to focus on the big three: usability, usefulness, and appeal (or desire, delight, or other approved words of emotional rapport). Key concerns revolve around including all possible stakeholders; merging design with business and marketing, not just engineering; showing return-on-investment (ROI) value; valuing stortelling and story "selling"; and looking for very innovative or radically creative or disruptive (in a good sense) solutions.
He creates the term "naughty-oughties" to describe the emotional and ethical concerns." continued ... (Via UXnet Blog)











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