Are Users Ignoring Paid Search Listings?
They still look at those ads ...
"How much time do you spend thinking about your Fovea? Chances are… not so much. The central part of your retina in which images are projected when we look at something might just tell a story about how we view websites and search results.
Nielsen Norman Group (NN/g) brought foveal action into the spotlight last week with its latest round of usability and eye tracking studies that sought to answer a very important question about user behavior. Are users becoming blind to search listings-- particularly the sponsored listings that marketers pay for and which get displayed in different ways on different search engines?
From the people who brought us the concept of banner blindness, a study in user behavior as part of their Usability Week 2006 NN/ g brought us the Eye Tracking Web Usability day: this was the first instance of a non-search entity sponsored or delivered research, as well as a literal look into the eye of the searcher." continued ... (Via iMedia Connection)
"How much time do you spend thinking about your Fovea? Chances are… not so much. The central part of your retina in which images are projected when we look at something might just tell a story about how we view websites and search results.
Nielsen Norman Group (NN/g) brought foveal action into the spotlight last week with its latest round of usability and eye tracking studies that sought to answer a very important question about user behavior. Are users becoming blind to search listings-- particularly the sponsored listings that marketers pay for and which get displayed in different ways on different search engines?
From the people who brought us the concept of banner blindness, a study in user behavior as part of their Usability Week 2006 NN/ g brought us the Eye Tracking Web Usability day: this was the first instance of a non-search entity sponsored or delivered research, as well as a literal look into the eye of the searcher." continued ... (Via iMedia Connection)
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