Simplicity is profitable
"Southwest airlines continues its streak of 33 years of unbroken profitability. There’s a lot that’s different about Southwest, but at the core of Southwest is simplicity.
Simple fares (no secrets, one-way fares aren’t more expensive that round trip fares, fewer fees), simple planes (they only fly 737s — every SW pilot or flight attendant can work any flight), simple seating assignments (they don’t have any), simple meals (they don’t have any)" continued ... (Via 37Signals)











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