While waiting at the bank the other day I noticed a sign posted behind the bank teller. The text was gray and shabby from the several generations of tellers who had photocopied the sign over the years. It read:
The best months of the year to invest are September, February,
May, March, January, November, August, December, July, April,
October, and June.
I'm thinking of posting a similar sign above my desk, to hang under its own thumbtack for the ages. I'll just edit it a bit: "The best months of the year to invest in customer experience are September, February..."
Or maybe I'll rewrite it entirely - something like this:
The best times in a project to focus on the customer experience
are the beginning, the middle, and the end.
There's no right time to focus on the customer experience. Certainly not at the end of the project, when some companies suddenly decide to evaluate the user experience, or run customer research. Instead, customer experience should be an all-the-time activity: a constant commitment, from this day forward. For the best companies, it's a way of life.