Jeffrey Zeldman’s recent post on tag clouds has gotten some play elsewhere, but not here so I thought I’d mention it. It’s not quite as spot-on as his usual commentary, but it raises an interesting question about tag clouds: are they making good use of Fitts’ Law or just reinforcing herd behaviour?
The idea behind tag clouds is that users know best. Their actions determine how other users navigate. Their choices leave a trail. Typically, though not always, the “important” topics get big while those considered less important (which in this case only means less popular) get small. Once they get small enough, they disappear.
In Flickr and Technorati, users create their own tags (“design,” “cats,” “California”). When enough people have used the same tag, it begins to show up in the cloud. Once a lot of people have used it, it becomes a visually dominant element, encouraging others to click it — and subtly discouraging them from creating their own tags.
Beyond the cloud there are many interesting ways we could visualize the, um, tag-geist if you will. What about tag abandonment, or clustering by social group, or unique users, or changes in frequency? Obviously there’s lots of room for innovation here.
Aside: the del.icio.us shades-of-red technique gets my vote as the best popularity interface. It’s subtle, effective and actually useful.
(Via You're It! )