Usernomics / Interface Analysis can help your company increase usability, enhance user experience, and ensure design optimization with UX.
One way to explain User Experience is to contrast it to Usability.
Usability is about the "ability to use" something. The aim for a usable product is to make it easy to use. A product has a high level of usability when:
User experience is not like usability - it is about "feelings." The aim here is to create happiness. You want people to feel happy before, during and after they have used your product. To do that you need to take all kinds of things into consideration. Things like:
This is much much much harder to achieve. None of these things can be accurately analyzed. It is a touchy feeling kind of thing. But you can evaluate the results of your effort. You know you have good UX when people describe their feelings about the product.
We apply a rigorous and systematic technique when applying UX techniques to a wide range of products. Our expertise includes a variety of disciplines and methods such as wireframe, prototype, and written specifications. This process culminates in empirical testing to ensure that the design achieves the intended result. In addition, our usability techniques are distinguished by our additional expertise in designing user-centered products and procedures that benefit from Human Factors, Instructional Design, and Usability Testing.
Please contact us if you would like further information or wish to discuss our consulting services.